Web & Native App Development

Building software that lasts requires more than a flashy demo. It requires a delivery partner who can simplify complexity, sweat the details, and keep momentum without sacrificing stability. Frey Solutions combines modern product practices with deep engineering experience to help teams ship faster while keeping quality high. We begin with a clear understanding of your goals and constraints, then design a path that balances near‑term value with long‑term maintainability.

We keep communication direct and transparent. Expect short feedback loops, written updates you can share with stakeholders, and a bias for small, validated steps over risky big‑bang releases. Our teams work comfortably across discovery, design, development, and infrastructure, so you never lose time waiting for handoffs or chasing context. When we make trade‑offs, we explain why, what the alternatives are, and how we can revisit decisions as the product evolves.

Risk management is built into our approach. We reduce scope where it won’t affect outcomes, de‑risk architecture early, automate repetitive tasks, and instrument systems so that issues surface before users feel them. The result is steady progress that you can plan around—launches that feel calm instead of chaotic, and a codebase that future teams will be happy to inherit.

Whether you’re validating a new product or modernizing an existing one, we meet you where you are. If you have a design system, we integrate with it; if not, we create lightweight foundations that you can scale. If you already have a backend, we’ll connect to it; if you need one, we keep your stack lean with Supabase and proven cloud practices. You get a unified, efficient team that respects your budget and your timeline.

Web experiences. We build fast, accessible web apps and sites with React/Expo Web. You get crisp UX, responsive layouts, strong Lighthouse scores, and a content structure that search engines can understand. Our SEO baseline includes sensible metadata, canonical URLs, sitemaps, and schema.org markup where it adds value.

Native applications. Using Expo and React Native, we deliver high‑quality iOS and Android apps from a single codebase. We focus on performance, offline readiness where appropriate, and intuitive navigation. App Store and Play Store submissions are part of the package—not an afterthought.

Infrastructure and data. Our default stack favors Supabase for authenticated APIs, Postgres, file storage, and edge functions. When needed, we extend with AWS/GCP services. CI/CD pipelines keep releases frequent and safe; observability gives you confidence in production. We design for cost visibility and simple ops so your team isn’t surprised by invoices or late‑night pages.

Quality foundations. We use type‑safe APIs, linting, automated checks, preview builds, and structured testing (unit where it pays off, integration where it matters most). We document decisions briefly but clearly, so context doesn’t vanish when initiatives change. All of this supports fast iterations without hidden technical debt.

Security and privacy. Principle of least privilege, secure secrets handling, and role‑based access are standard. We help you adopt sensible data retention, encryption, and monitoring. If your product operates in regulated environments, we align our work with your compliance requirements.

We plan in short, focused cycles. Each cycle ships user‑visible value and includes a small slice of technical housekeeping so quality stays high. You’ll receive a written update summarizing progress, risks, and the plan for the next cycle. We give you early access to staging builds so feedback arrives when it’s still cheap to act on.

Engagement models are flexible: project‑based (fixed scope), retainer (steady velocity), or an embedded model where we collaborate daily with your internal team. In all cases we optimize for time‑to‑value and maintainability. If something won’t pay off, we’ll say so and propose a simpler path.

We’re comfortable with ambiguity. Early‑stage product work often starts with assumptions; we turn those into testable hypotheses, instrument key moments in the funnel, and iterate quickly. For mature products, we focus on reliability, performance, and removing friction from critical workflows that impact revenue and retention.

Handover is clean. We provide concise docs, code walkthroughs, and a backlog of suggested next steps. If you’d like, we can remain on call for post‑launch support, audits, or engineering enablement so your team stays productive long after the initial engagement.

How quickly can we start?

Most projects begin within two weeks. If you have a tight deadline, we’ll propose a phased start so you can see progress immediately while we finalize remaining details.

Do you work with in‑house teams?

Yes. We’re happy to operate as an extension of your team—pairing with your developers, adopting your rituals, and contributing to your internal standards. Our goal is to raise the bar without slowing anyone down.

What about pricing?

We offer fixed‑scope projects when requirements are clear, or a flexible retainer when discovery and iteration are expected. Either way, we keep scope, timelines, and costs visible so there are no surprises.

Can you help after launch?

Absolutely. We can continue with improvements, performance tuning, analytics, and A/B testing, or support your team as advisors. We prefer long‑term relationships where we keep delivering value as the product grows.